Samuel Edwards
|
March 25, 2025

Bots Gone Wild: When Automation Scripts Take on a Life of Their Own

Bots Gone Wild: When Automation Scripts Take on a Life of Their Own

Just about everyone in the automation space has heard a horror story or two: an innocent update gone south, a runaway bot firing off emails by the hundreds, or a once-perfect workflow that suddenly starts producing bizarre results. Whether you’re new to automation or you’ve been around the block a few times, it’s worth digging into how these "rogue scripts" happen, and how you can keep your automated sidekicks in check rather than letting them run amok.

A Quick Tale: My First Epic Bot Fail

Years ago, a colleague and I built an innocent little script meant to clean up our team’s email inbox by labeling and archiving routine messages. It worked fine…until we gave it control of multiple inboxes. Next thing we knew, the bot decided that almost every incoming email qualified as “routine”—including critical alerts.

I still remember our morning scramble to figure out why vital notifications went missing. Turns out the script had one glitchy condition, and it was misclassifying messages left and right. Cue chaos.

Why Do Bots “Go Wild” Anyway?

1. Shifty Data or Inputs

Even the best code on the planet will trip up if the data it’s fed is full of errors. Let’s say your bot runs on a nice, predictable dataset, and then one day a new field renders everything unrecognizable. Automation scripts just dutifully follow the instructions you set. If those instructions no longer align with the data, all bets are off.

2. The Ever-Changing Tech Ecosystem

Everyday software updates, new API requirements, and security patches can all break or destabilize a working script. You might look at your code and think, “Hey, it’s good—I haven’t touched it in months!” But that’s precisely the problem. The rest of your tech stack could be evolving without you, and your script hasn’t gotten the memo.

3. Overreliance on “Set It and Forget It”

It’s tempting to automate everything under the sun, then assume you can sit back sipping coffee while the bots handle the grind. But automation, ironically enough, isn’t completely automatic. Regular audits, error-checking, and test runs are still must-haves to ensure things behave the way you intended.

4. Lack of Failsafes

One big difference between well-designed automations and “bots gone wild” is how many guardrails you have in place. If your script lacks a simple “stop and alert” function (for example, if it detects an impossible value or sees an error code repeatedly), then it just keeps going, blissfully unaware it’s wreaking havoc.

Catastrophes You’d Rather Avoid

  • A Flood of Emails: If a marketing automation bot loses track of how many leads it’s supposed to contact, you can wind up spamming prospective clients—or worse, your existing customers. It’s the digital equivalent of having to sheepishly say, “Sorry for blowing up your inbox.”
  • Unintended Deletes: Imagine an automated process that starts cleaning out your database, only it mistakes some crucial entries for “duplicates.” Good luck re-creating the lost records from memory.
  • Mangled Reporting: Bots often handle key data-collection tasks. When they fail, suddenly your dashboards show mysterious spikes or zeroes, and you’re making business decisions based on nonsense numbers.

Where an Automation Consultant Fits In

There’s a reason so many organizations rely on an external consultant or dedicated in-house experts. Here’s what these folks typically bring to the table:

  • Best Practices: They’ve already seen the most common pitfalls—like forgetting to build in a safety net when the bot hits an unexpected response code.
  • Objective Eyes: Sometimes you’re too close to the problem; a consultant can quickly spot duplication, redundant steps, or vulnerabilities you didn’t notice.
  • Growth Strategy: Good consultants don’t just fix what’s broken; they can show you ways to scale your automation in a stable, future-proof manner.

Tips for Taming Your Bots

  • Test in a Sandbox: Before letting a bot take the production reins, run it in a contained environment identical to your actual systems. This step alone can spare you a lot of potential chaos.
  • Keep Documentation Updated: Boring as it sounds, good documentation about your workflows, triggers, and data inputs helps you and your team identify what’s going wrong and fix it faster.
  • Monitor Constantly: Think dashboards, logs, and notifications. You don’t need to obsess over them 24/7, but have them in place to catch sudden spikes or weird fluctuations.
  • Build an Exit Clause: Whether it’s a threshold for error messages or a set number of retries, give your bot a way to say, “Something’s wrong—let’s stop and signal a human.”

Embracing the Bot Lifestyle—Safely

Automation is an amazing tool, freeing up human minds to focus on creativity and strategy. But just like everything else in technology, it’s a double-edged sword if left unchecked. If a script starts “thinking” for itself—really, it’s just running instructions that no longer match reality—you can lose both time and money chasing down the problem.

So, if you’ve ever had that sinking feeling that your bots are up to no good, rest assured you’re not alone. We’ve all been there. The flip side is that, with the right processes, oversight, and occasional human touch, automation doesn’t have to be terrifying. Done right, it becomes your biggest ally for productivity.